In a world of mass production and fleeting trends, NeoLux Watch & Co. was founded by our CEO Alexander Neumann, a watchmaker, a watch lover and a watch enthusiast who started the company in New York, United States with a clear purpose: to create custom timepieces that reflect the personality, passion, and precision of true watch lovers. We don’t just build watches—we craft stories, one piece at a time.
But who exactly are we? And why have collectors around the world chosen NeoLux as their trusted source for Seiko mod watches?
🔨 Our Story: Where Craftsmanship Meets Vision
NeoLux Watch & Co. began with a simple idea—make luxury more personal.
Inspired by the artistry behind classic horology and the creative freedom of Seiko modding, we launched a brand where design, quality, and individuality converge. Every piece we create is custom-built by skilled artisans, using only the finest components: sapphire crystals, ceramic bezels, Seiko NH movements, and more.
We are not just resellers. We are watchmakers, visionaries, and perfectionists.
“At NeoLux, every detail matters—because every customer deserves a timepiece worth wearing for life.”
🎯 What Makes Us Different?
While many mod stores chase quantity, we focus on quality and integrity.
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🔍 Unmatched Attention to Detail
Each watch goes through a meticulous inspection process. Even a custom build must meet our exacting standards before it reaches your wrist. -
🌍 Globally Trusted, Locally Crafted
Our customers come from across the U.S., Europe, Asia, and beyond—but every watch is handcrafted with care and precision by our team. -
💼 Boutique Experience, Not Mass Market
We operate like a private atelier. Limited collections, exclusive drops, and a one-on-one customer approach ensure you feel like more than just an order number.
💬 What We Believe
At NeoLux Watch & Co., we believe that:
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A watch is more than a timekeeper—it's a reflection of who you are.
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True luxury lies in uniqueness and craftsmanship, not just price.
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Everyone deserves a custom experience without compromise.
🧩 Our Collections
Whether you’re drawn to the sleek silhouette of our Daytona mods, the elegance of the Datejust Arabic dials, or the bold presence of our Nautilus Open Heart series, each NeoLux watch is built to turn heads—and stand the test of time.
Popular Collections:
✔ Seiko Mod Submariner Vintage
✔ Datejust Arabic “Black Panther”
✔ Daytona Chocolate
✔ Sky-Dweller Classic
✔ Nautilus Open Heart
🤝 Our Promise to You
At NeoLux Watch & Co., your satisfaction is our top priority. We strive to go above and beyond to deliver not only a beautiful watch but also an exceptional experience—from consultation to final delivery.
We stand by our work. We stand by our customers.
🕰 Join the NeoLux Movement
If you're looking for a watch that blends luxury, individuality, and craftsmanship, you've come to the right place. Whether you're a first-time buyer or a seasoned collector, welcome to a new standard in Seiko mods.
🔗 Discover your next statement piece at NeoLux Watch & Co.
Your watch. Your story. Our craft.