In an era where mass production dominates, NeoLux Watch & Co. invites you to rediscover the art of time through handcrafted precision, custom design, and horological passion. Whether you're a seasoned collector or a newcomer exploring the beauty of watches, our world is built around craftsmanship, individuality, and timeless elegance.
The Craft Behind Every Timepiece
At NeoLux Watch & Co., we believe that a watch is more than a way to tell time—it’s a reflection of identity, style, and heritage. Every Seiko mod we create begins with carefully sourced parts, from ultra-reliable NH movements to sapphire crystals and ceramic bezels. Each component is meticulously inspected and assembled by hand, ensuring your timepiece is both aesthetically flawless and functionally robust.
Why Seiko Mods?
Seiko’s reputation for quality and durability makes it the perfect foundation for custom modding. By taking the core of a trusted movement and merging it with personalized aesthetics, we create watches that are as unique as you are—without the luxury price tag. Whether it’s a bold diver, a minimalist dress watch, or a sport-inspired chronograph, NeoLux allows you to express your style through mechanical artistry.
Experience Bespoke Watchmaking
Looking for something truly one-of-a-kind? Our custom build service lets you co-create your dream watch from the ground up. You choose the case, dial, hands, bezel, and strap—we bring it to life. Every build is carried out in a dust- and humidity-controlled environment and water-tested to factory standards, so you can enjoy your piece with confidence.
Quality, Guaranteed
Our commitment doesn’t end when your watch ships. Every NeoLux timepiece is backed by a 1-year warranty, a 14-day return policy, and a U.S.-based service center. Because true craftsmanship deserves long-term care—and so do you.
Join the NeoLux Community
When you wear a NeoLux Watch, you're not just wearing a modded Seiko—you’re joining a growing community of watch lovers who value authenticity, creativity, and timeless style. Follow us on Instagram, share your build, and be part of a movement that celebrates the soul of watchmaking.